On-Page SEO Tips for Content Writers

Search engine optimization, also known as SEO, refers to the procedure to increase a page’s or website’s visibility online in the search engine’s results that are unpaid or “natural”, “organic” and “earned” results. The purpose for SEO is to boost both the quality and quantity of traffic from the internet to a website. We are here to discuss On-Page SEO Tips for Content Writers. Contact the best Digital Marker in Kolkata for more information.

1. Use (Don’t Abuse) Keywords

There is no need for keyword overfilling. Search engines, such as Google do not take into consideration the frequency with which you speak however, they are more interested in what you are saying. The context is crucial. As search engines become more sophisticated the context and engagement of users are considered to be more important than the frequency of keywords in terms of ranking factors.

Alongside choosing appropriate keywords, it’s essential to make sure your content is pertinent. Writing relevant content is essential not only to optimize for search engines, but as well for writing engaging content that will be a hit with your visitors. One of the biggest factors in ranking on search engines is the level of engagement that users have. If your content isn’t captivating the attention of the searcher or isn’t pertinent to the reader, it will show in the bounce rate of your website.
When selecting keywords, focus on a few specific keywords that you want to use for your website and then use long tail words that are similar to the language of your customers. If you’re struggling to decide which keywords to choose, tools such as Google Trends and Google Ads Keyword Planner are a great starting point.

2. Page Speed Test

Page speed, also known as load time, refers to the amount of time required for your entire pages to load and display on a specific page. Google has recognized speed of site (an example of multiple speed of a page) as a factor when it comes to the Google rankings algorithm.

A speed increase on your site can also be beneficial in making it possible for search engines to browse your site more quickly, which allows to index your site faster and, most likely, greater internet search performance.

It’s also true that an improved speed on your page equates to a better user experience. If your website is slow to load, visitors may get frustrated and leave the site before the page has fully loaded. This could cause an effect of domino that can lead to a greater bounce rate as well as a negative impact for SEO of a website.

The positive side is that you can check the speed of your website and fix the issue that causes it to slow down. Utilize Google’s PageSpeed tool to determine the load time of your website as well as these best techniques to ensure the issue isn’t slowing your site down.

Convert any images that appear on your site.

Tools that are free such as Tiny PNG will allow you to reduce images to reduce the dimensions of photos prior to uploading them onto the web. This is among the most frequent issues that affects the speed of a page, especially when there are a lot of large or high-resolution photos on a webpage.

Do not have too many ads.

Ads, specifically ones that are multimedia, can dramatically reduce the loading time for your site. It’s natural that advertising could be an essential component of your website that generates income to enable you to create more amazing content. But, you must keep in mind the user experience and your advertising so that the content you create is accessible to users.
Redirects should be minimized whenever possible.

Each time a website redirects your visitor will encounter a wait time that is more. In reality, it may only take one second. However, multiple redirects could result in numerous https requests that could result in an increase in speed of the page.

3. Link By Example

The standard principle to follow when linking is to include words in your anchor text (linked text) that are relevant to the website or page you’re linking to.

SEO External Link Best methods:

When you use the external link (outbound links) make sure you do not link to spammy or junk sites. Google as well as other engines evaluate your credibility based on the websites which you hyperlink to (and those sites which hyperlink to you). Always link to helpful and high-quality websites.

SEO Internal Link Best methods:

Utilize internal links to distribute SEO juice (page ranking power or authority) throughout your website. When you link to another page within your website you can gain some power of ranking that is transferred to the page that follows.
It is recommended to be careful not to add multiple links on one page. At one time, Google introduced a hundred links per page policy however, they have since modified their position to state that they’ll act in the event that a page “looks to be spammy”. Avoid links that are unnecessary to both internal as well as external pages.

Be aware of your link before you make it, “Is what I’m linking to going to add a benefit to the user experience on my page?”

Must Read: SEO for blogs and web pages: What’s the difference?

4. Title Tags and Meta Descriptions and ALT Tags

Title Tag

The title tag can be described as the primary text that the user will see when browsing the organic results of a search. Title tags are also visible in the tab located at the top of a Web browser.

Title tags are essential as it’s the first opportunity to attract readers. If you include relevant keywords and an appealing title, users will be more likely to visit your site in comparison to other pages included in the SERP results (Search Engine Results Page).

Search engines pay close attention to your title tag, by matching users’ search queries with the words and phrases that appear within your tag.

title-tag-meta-description-placement

Use these best practices for optimizing the effectiveness of your title tag:

Shoot for between 50 and 60 characters
It should be clear what’s on your page.
Check spelling and grammar
It should be beneficial to the user.
Make sure it contains keywords you would like to rank for.

Meta Description

Meta descriptions don’t give any direct SEO benefits. They are however used to provide users with an idea of what is going to appear on your website. Utilize this space to draw the attention of the user and inspire readers to keep reading. Although meta descriptions don’t have any direct impact on SEO, they could impact the click-through rate and have an impact directly on SEO.

Use these best practices for optimizing your meta description
Shoot for 140-160 characters
Be sure that it is consistent with what’s on your page.
Make sure you check spelling and grammar
Include keywords

ALT Tags

While search engines are able to understand your text and interpret your content but they can’t understand the purpose of the images. Alt tags are used to let search engines know what the images you have posted are about.
Utilize these best practices to maximize your alt tags:

Be sure the text accurately describes the image.
Include keywords

5. Be Unique

Users and search engines appreciate authenticity. If you can create original and valuable content, you’ll be able to address people’s particular issues, and get more attention in the process.

It’s tough to be individual in a time when it appears that everything you’ll ever need is everywhere on the internet. But, by narrowing your subject and focusing on specific areas of pain and issues, you will be able to offer more in-depth information.
From an SEO perspective, this lets you build authority on specific keywords, and makes you appear as a thought-leader rather than an all-encompassing.

Take this as a reference place to create material that is optimized for SEO, and more interesting for your readers.
The field of SEO is much more extensive than these fundamental principles. Being one of the best SEO Expert in Kolkata, I can advise you can get more information on more advanced SEO concepts, read Moz’s Beginner’s Guide for SEO.

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