SEO for blogs and web pages: What’s the difference?
Search engine optimization (SEO), has the potential for large amounts of traffic from targeted audiences to a website.
While the fundamental principles of SEO are still valid, there are significant differences between SEO for blog posts and SEO for website pages.
We’ll be discussing the differences between them in this post.
Website Pages Vs. Blog Posts
A “website” can be an abstract concept. Websites are actually organized collections that contain individual pages. Google and other search engines can influence rankings by affecting the domain authority of a site, but Google still ranks individual pages more than whole websites.
This discussion will focus on the most common pages that you’ll see on any business website. Websites have a homepage. This page may also include pages such as careers and the capabilities page. This category also includes product pages.
A “blog post”, on the other hand, is a page that contains text content similar to an article. While blog posts can contain images and videos, these can impact rankings. However, text is still the primary driver of SEO.
Google and other engines do not evaluate website pages or blog posts in the same way. Search ranking is influenced by the way people use these pages and how they are created.
There are key differences between blog posts and website pages:
Website pages are often visited by people looking for information about a company. Blog posts are for information on a particular topic.
- Website pages tend to be more stable, while blog posts are updated on a regular basis.
- Blog posts are less likely to get links than website pages, since they are the most natural place for linkers.
These differences lead to a simple trend of what ranks and doesn’t rank:
- Website pages rank higher for head terms than for long-tail keywords.
- Long-tail keywords are more likely than head terms to rank for blog posts.
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What is the difference between pages and posts?
Website pages have little content but many links. The site’s home page often has the highest page authority.
They can rank for specific phrases, such as “life science marketing” or “life science marketing agency”, that are highly competitive. It is a standard practice to use the keyword on-page.
These pages have very little text, which is a good thing. It is difficult to rank these pages for semantically related terms because the page’s content lacks depth and breadth.
Blog posts, on the other hand, will not rank for competitive head keywords. Blog posts are less likely to rank for competitive head terms than home pages and they don’t get nearly the same traffic as branded searches.
An in-depth, long blog post about a narrow topic might be able rank first for the topic’s head terms. The example below shows how a blog post of nearly 3,000 words, filled with semantically related terms, and linked to by many experts, can rank first for “website feeters”.
Blog posts aren’t necessarily that complicated, and don’t have to be. This content can’t rank, however, because “website header” is an easy term to rank.
Blog posts optimized for head terms are far more common. But only 500 words of information on the topic. This kind of content won’t rank. It’s not valuable enough.
It is impossible to insist that all content must be thoroughly researched and authoritative. There aren’t always definitive answers in many areas, such as healthcare and life sciences.
This type of content might not be popular with all audiences or may seem unnecessary for certain topics. content and SEO marketing are not one-size-fits all.
However, long-tail search rankings can still be achieved even if you don’t target high-value head terms that are highly competitive. Long-tail keywords are less searchable and more competitive.
These help you rank related terms and terms that aren’t necessarily ranked on their own.
Some searches are not for terms that many people search for. Many searches are very specific and won’t show up in traditional search engines.
One example is “How to create a content plan for a life-science product launch.”
Google must still show these searchers results. Google pulls pages with high rankings for the most important terms, such as “content strategy” or “product launch”, and gives preference to pages that include “life sciences”.
It would be foolish for you to try to rank for the phrase “How to create a content plan for a product launch in life science” but ranking for long-tail keywords and including related terms will allow you to appear for those and other unique searches.
Blog posts won’t usually rank for head terms. They can rank for long-tail keywords, however.
How to do keyword research for blog posts
Different approaches to keyword research are required for different websites pages and blog posts.
You can do more keyword research for your website pages. They should be capturing visitors for branded searches and key terms. Get the best SEO Service.
To find more competitive and longer searches for specific topics, keyword research on blog posts must be more precise. It is important to include semantically related terms.
How to find long-tail keywords
It is almost impossible to find long-tail keywords. Keywords that are highly searched but not competitively are the holy grail in SEO, as most of the top-searched terms have been taken.
Moz Explorer, a tool that helps you find long-tail keywords, is very helpful. It will search for related keywords if you enter a question or head term.
SEMRush can also be helpful but it uses a different method. SEMRush lets you input URLs and find out what keywords they rank for. You may be able to find more specific keywords by entering high-quality articles.
Google Ads was long the standard for keyword research. However, it is on the decline. Google Ads is not delivering as much information, which makes it harder to find new keywords using the tool.
However, you can still use semantic search to find related keywords by entering phrases.
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How to optimize for related terms (that don’t have search volume)
Google and other search engines are moving away from ranking specific keywords to rank for whole topics.
To rank topics, you must include terms that have semantically similar meanings or relate to similar topics. This will signal depth and breadth in your content.
Semantic search can be done with many tools.
All of the above methods (Moz SEMRush, Ads, etc.) still work for this purpose. Moz, in particular, shows semantically related terms even though they don’t have high search volumes.
Answer the Public allows you to enter a key term to see all of the questions people have asked about that phrase. These questions are often not searchable, but include natural language that addresses people’s needs.
Keywordtool.io lets you enter a phrase to see similar phrases in search.
You can also look at actual content to see how people discuss your topic.
A Wikipedia page on your topic is a great resource. Each blue link refers to a related phrase. The table of contents gives you a high-level overview of terms that you can use in your research.
Similar to the table of contents in books about your topic, this is an excellent way to locate related terms you can use or plug into tools that will give you more ideas.
Start with your blog topic
Head terms can often be found without any specific topic in mind. Sometimes, it is possible to find long-tail keywords.
Before you do extensive keyword research, choose a topic for your blog post.
You might discover a long-tail keyword that is highly searched and low-competition through keyword research. It’s highly unlikely.
If you start with a topic that is relevant to your search and have something to say, it will be much easier to find these words.
You can narrow your focus by having a topic in mind and perhaps a rough outline. These tools can be used more effectively to find specific terms that are not being covered by others. This will allow you to expand your reach and include related topics.
While it is helpful to have keywords in your mind before you start writing, it is better to have a topic in place before searching for keywords. You’ll end up with a lot of keywords such as “phenotypic screen” and “what is phenotypic screen”, which are hard to rank and that target broad audiences.
Your blog post’s point is not the keyword. Your goal is to offer value to your audience.
To provide the best value, first identify your audience’s needs and then tackle the SEO.
SEO can be a technical subject. This infographic will help you understand the differences between SEO on blogs and web pages.
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